Date of Award
2015
Document Type
Dissertation
Degree Name
Ph.D. in Business Administration
Department
Marketing
First Advisor
Douglas W. Vorhies
Second Advisor
John P. Bentley
Third Advisor
Christopher Newman
Relational Format
dissertation/thesis
Recommended Citation
King, Robert Allen, "Essays On The Implications Of Specialty Review Websites’ Electronic Word-Of-Mouth (EWOM) On Firm Value And Consumer Perceptions" (2015). Electronic Theses and Dissertations. 1064.
https://egrove.olemiss.edu/etd/1064
Concentration/Emphasis
Emphasis: Marketing