Electronic Theses and Dissertations

Title

Essays On The Implications Of Specialty Review Websites’ Electronic Word-Of-Mouth (EWOM) On Firm Value And Consumer Perceptions

Date of Award

2015

Document Type

Dissertation

Degree Name

Ph.D. in Business Administration

Department

Marketing

First Advisor

Douglas W. Vorhies

Second Advisor

John P. Bentley

Third Advisor

Christopher Newman

Relational Format

dissertation/thesis

Concentration/Emphasis

Emphasis: Marketing

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