Electronic Theses and Dissertations

Date of Award

1-1-2012

Document Type

Dissertation

Degree Name

M.A. in Southern Studies

Department

Southern Studies

First Advisor

Charles R Wilson

Second Advisor

Zandria F. Robinson

Third Advisor

Angela J. Cooley

Relational Format

dissertation/thesis

Abstract

"Y'all Eat: Foodways, Performative Regional Identity, and the South in the Twenty-first Century" examines the ways in which iconic Southerners--Jim Beam and his ilk, Colonel Harland Sanders, and Paula Deen--create and sustain the hypercontemporary South. Because of their media exposure and place in the popular imagination, these characters force a specific kind of performance in both an intergroup and intragroup context. Close readings of individual appearances and selected portions of these characters' output help to shed light on how these identities are formed, upon what they rely for structure and support, and what this means for modern consumers around the country and the world. This is a new media examination of these ideas, and much of the research relies on internet comments, YouTube videos, Twitter accounts, advertising campaigns, visits to the respective places of origin, blog posts, and oral histories.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.