Undergraduate Honors Theses in Journalism

 

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Theses/Dissertations from 2021

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Walt Disney World as a Model for Brand Marketing: An IMC Approach to Build Brand Loyalty, Sarah Camille Blankenship

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Uncovered Magazine: A Magazine Prototype and Business Plan, Avery Bowman

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Defining and Addressing the Intersection of Sports, Media, and Social Activism, Kaylee Layne Crafton

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Film Festivals and the COVID-19 Pandemic: How a Global Health Crisis Changed the United States Film Festival Circuit, Treviso M. Davis

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Narrative Storytelling in Conjunction with Environmental Journalism, Abbey Edmonson

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Representation Matters: African American Female Readers’ Perceptions of Young Adult Literature, Asia Harden

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Reflecting on Our Terrain: How People and Places Create a Spirit of Home, Meagan E. Harkins

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The Root of the Problem: Mississippi and the School-to-Prison Pipeline, Matthew Brennan Hendley

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Moving the Monument: The University of Mississippi’s Decades-Long Journey to Relocate Its Confederate Monument, Hadley Hitson

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A Stolen Culture: The Harmful Effects of Cultural Appropriation, Amirah Lockhart

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An Analysis Of The Effects Of COVID-19 On Students At The University of Mississippi: Family, Careers, Mental Health, Hannah Newbold

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Reconceptualizing Cannabis, Julia Peoples

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Perilous Place: Personal Stories Point to Possible Solutions to Widespread Flooding in The Mississippi Delta, Jared Poland

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Connecting Charities with Creatives: Bridging the Gap Between Local Nonprofit Organizations and University of Mississippi Students, Natalie Pruitt

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The Art and Importance of Deliberative Rhetoric in Political Communications, Cameron Sadler

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A Tale of Two Companies: The Importance of Public Relations Amidst the Shift Towards Corporate Activism, Olivia Schwab

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Controversy, Coverage and Cancel Culture: The Daily Mississippian's Reporting of the 2018 Ed Meek Controversy, and Related Findings, Mason Thomas Scioneaux

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Theory and Practice: Selecting and Implementing Effective Framing to Present Climate Science to a Lay Audience, Lauren Wilson

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Just Country: A Magazine Prototype and Business Plan, Clare Wojciechowski

Theses/Dissertations from 2020

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An Outside Gaze on the Relationship Between Indigenous Groups and the Media, Nicole Daoust

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‘How has art refocused consumers’ attention within a visual world through the exploration of package design?’, Frances Hackney

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James Crow Jr., Esquire and Voter Suppression, Samantha Henderson

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Ensuring Brand Activism in Integrated Marketing Communications Campaigns Resonates with Millennial Consumers, Anna Hermann

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Women Trailblazers In The Local Oxford Community: real and relevant stories of six unique paths to success, Karsyn S. King

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The Future’s So Bright: A Business Plan and Market Research Analysis of Fraze, Elizabeth Lanford

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The Making of When We Say Goodnight, Andrew Newman

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Separate and Unequal: The Causes and Effects of Economic Inequality in Our Communities, and What We Must Do About It, Jonathan Payne

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Facebook: A Contemporary Analysis of the Influential Global Power of Facebook and how it Affects our Society (and Recommendations on how to Fix it), Jayde Taylor

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An Analysis of the Skill Sets Needed to be Successful in Nonprofit Public Relations, Hannah Williamson

Theses/Dissertations from 2019

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Clicks and Mortar: The Modernization of Boutique Retail to aid Rural Revitalization in Mississippi, Mary Linley Albert

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Who's liable? The Intersection of Free Speech and Content Regulation on Social Media Platforms, Hayden Benge

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Mississippi in Technicolor: Portraits of Strength, Devna Bose

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The Wise Women of Oxford, Jaz Brisack

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Sustainability in the Sanctuary: An Analysis of the Relationship Between Christian Churches and the Environment, Katelyn Campbell

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[FEMALE]: A Collection of Profiles Featuring Influential, Inspiring, Modern American Women Who Have Made History, Tara Lyn Hawkins

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Social Media and Collegiate Athletic Recruitment: Friends or Foes?, Brittney Nicole Jackson

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Generational Marketing: an IMC Approach to Increase Non-Profit Awareness and Giving in North Mississippi Status:, Anna Kate Joyce

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Lifestyles of the Instagram Famous: What Fashion Micro-Influencers Want from Brands and how Brands Should Partner with Them., Reed Ashton Kevin

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A Conversation About Cultural Appropriation as Explored by an Emerging Media Professional, Shikha Shrestha

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A Marketing Campaign for Hunters’ Home: A Home of Hope Through Integrated Marketing Communications: Secondary and Primary Research Studying the Target Audience, the Hunting and Conservation Community, to Create an IMC Campaign Focused on Fundraising and Awareness, Josie Corinna Slaughter

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A Comparative Analysis of Undergraduate Integrated Marketing Communications Degrees in the United States, Anne Watkins Tyson

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Defining "Evangelicals" in Print Journalism, Logan D. Williamson

Theses/Dissertations from 2018

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Suffer the Children: A Collection of Biographical Stories from Patients, Families, and Professionals in the World of Pediatric Cancer, Samuel Taylor Farris

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Millennial Effects on Tourism and Branding in Rural Destinations, Tousley Anne Leake

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Education in Mississippi: Did Integration Elicit Equality?, Baylee Mozjesik

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Brain Drain in Mississippi: Why Some of the State's Best and Brightest are Leaving, Savannah G. Smith

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All That Glitters Is Not Gold: Media Coverage of the Golden State Killer, Lasherica Thornton

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The Importance of Cultural Context in Engaging Multicultural Consumers, Ingrid Valbuena

Theses/Dissertations from 2017

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Beauty in the Eye of the Producer: The Role of Appearance in the Careers of Hispanic Female Broadcasters, Rachel E. Anderson

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An IMC Approach to Creating a Music Personality, Abigail R. Bounds

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The Grove: Stories of Cultivating Connections, Mitchell A. Dowden

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Confederate Symbols and Media Coverage: A Look at Mississippi Newspapers Over Time, Madison Elizabeth Heil

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Oprimido, Censurado, Controlado: Authoritarian Censorship of the Media in Spain under Franco's Dictatorship, Darby Hennessey

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Investigating Potential Anti-Catholic Bias in Southern Media, John Cooper Lawton

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Multi-Generaltional Marketing: Variations and Implications of Nonprofit Approaches, Emily Alexandra Lindstrom

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Slam Dunk: Scoring with Social Media in College Athletics, Callie Mayo

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Re Magazine and the Politics of the Little Magazine, Jesse Webb

Theses/Dissertations from 2016

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More Than Skin Deep: An Examination Of The Negative Effects of Advertising On Women, Kathryn A. Bridgers

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The Social Web: Leveraging Social Capital to Maximize Relationships and Minimize Churn in the Telecommunications Industry, Kristen Ellis

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Exporting a Brand: A Comparative Analysis of the French Model Brand Elle Decoration with the American Edition Elle Decor, Kate Hayes

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Harbor Magazine: Preaching the Gospel of Philanthropy Through the Analysis of Benefit Corporations, Caroline Hughes

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A Comparative Analysis of Curriculum Content Among Undergraduate Integrated Marketing Communications Programs, Braxton A. Jones

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Brains in Motion: How to Utilize the Connection Between Movement and Learning in the Classroom, Keely Kennedy

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Freedom Fighters: Stories from Freedom Summer 1964, Anna McCollum

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Memory in the Fingers: An exploration of knitting through the lens of modern knitters' lives, Sinclair Rishel

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Loyalty Marketing to Millennials, Debra L. Whitley

Theses/Dissertations from 2015

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Millennial Specific Techniques for Nonprofit Marketing Communications: A Messaging Study for World Relief, Taylor M. Davenport

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Marketing for Entrepreneurs: How to Promote One's Own Craft, Teresa Hendrix

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Film Marketing and the Creation of the Hollywood Blockbuster, Colton J. Herrington

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Integrated Marketing Communication Approaches on the Environmental Issue of Recycling: A Collection of Secondary and Primary Research to Analyze Trends in College Students Recycling Attitudes and Behaviors and The Conduction of an IMC Campaign to Premote Recycling in Highland Square, Specifically, Cameron Ellen Klass

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An examination of crisis communications at major Mississippi universities, Virginia W. Mayo

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Italians in the Delta: The Evolution of an Unusual Immigration, Camille Elise Mullins

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Insights for Marketers: College Student Consumer Trends, Jana Elisabeth Newcomer

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Soul Food: An Interpretation of the History, Significance and Southern Roots of the American Cuisine, Sarah Bracy Penn

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Family Vault: How to Protect and Organize Your Personal Information for Your Family, Mary Daniel Simpson

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A Tapestry of War: Three Veterans' Stories, Clancy Lane Smith

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A Woman's Right: Promoting the Pursuit of Gender Equality in the Workplace, Lauren Elizabeth Walker

Theses/Dissertations from 2014

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Harnessing the Power of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk

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An Analysis of the Media's Coverage of the Columbine High School and Sandy Hook Elementary School Shootings, Mara Joffe

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Do Sports and Public Relations Make a Winning Combination for Schools? - How public relations is utilized in the Ole Miss Athletics Department and that of four other universities, Lauren McMillin

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Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby

Theses/Dissertations from 2013

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Where Two or Three Gather In My Name: A History of the Burns-Belfry Restoration and Racial Reconciliation Between Churches in Oxford, Mississippi, Bracey Harris

Theses/Dissertations from 2011

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Covering the Social Scene: Two Publications and the Use of Social Networking Sites within the Magazine Industry, Macey Simmons Baird

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The Crow's Nest a family memoir, Virginia Neal Drago

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The Pendulum's Dance with Dictatorship and Democracy: A Look at Journalistic Successes and Failures of the Twentieth Century Spanish Press, Margaret Whitaker Hutter

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Seek Justice. Love Your Neighbor’: An Integrated Marketing Communications Campaign for International Justice Mission, Emily Jane Laird

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Play by the Rules: An Allegroical Respons to the Contemporary Problems faced by the Print Journalism Industry, Thomas Koonce Sanders

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Viridis: Green Living in the South”, Mary Elizabeth White

Theses/Dissertations from 2010

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The Divine Dilemma: The Development of Puritan Thought Concerning Church and State in New England, 1630-1780., John Tyler Clemons

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Magdalene: A New Magazine for Young Christian Women, Katie Nicole Eubanks

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Doing the Best We Can with What We Have: Lessons from Arkansas on How to Improve Mississippi Student Achievement through Teacher Mentoring and Induction, Claire Elizabeth Graves

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Newspaper Coverage and Its Effect on Public Opinion: An Analysis of Media Coverage: Sonia Sotomayor's Nomination and Confirmation to the United States Supreme Court, Courtney Ann Jackson

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Harold Burson: A Legend in Public Relations in the 20th Century, Megan Heather Smith

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A Hidden WWII History: How New Media Reporting by CNN.COM Changed a Legacy, Elizabeth Claire Vowell

Theses/Dissertations from 2009

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The Effects of Background Stress on Cardiovascular Responses to Acute Stress, Christine MaLishka Jean Bocek

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What Walt Disney Never Tod You: Social, Political, and Religious Interpretations of the Brothers Grimm Literature, Haley Alison Crum

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A Cross-Cultural Content Analysis of the 2008 American Presidential Election, Willow Beverly Nero

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The Influences and Effects of Political Communication on Young Voters in the Digital Age, Kristen Michelle Robinson

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100 Years of Hoops: A Personal Perspective of Ole Miss Basketball, Whitney Lauren Tarpy

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Corporate Sports Sponsorship: An Analysis of Fan/Consumer Attitude and Purchase Behavior`, Jaime Marie Weaver