Undergraduate Honors Theses in Journalism

 

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Theses/Dissertations from 2024

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Into the Wild: A Journey Paddling the Lower Mississippi River With Quapaw Canoe Company, Sarah Caroline Crall

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Opportunity and Oversight: The NIL and College Football Through the Lens of Ole Miss, Emma Harrington

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Timber and Tornadoes: A Journalistic View of Mississippi's Escalating Climate Challenge, Alice Ann Hollingsworth and Alice Ann Hollingsworth

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Exploring the Cultural Influences on Sexual and Reproductive Health Behaviors: A Cross-Cultural Study of Asian American and Caucasian Female College Students, Emilee Ly

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An Overview of the Product Development Process for a Lounging Grove Chair: The Rebel Lounge, Gracey Massengill

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Climate Change in Mississippi: A Journalistic Exploration of Education and Activism, Kala Nance

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Case Study Analysis: Exploring Johnson & Johnson's 1982 Tylenol Contamination Crisis and Ongoing Talcum Powder Crisis Through The Six Principles of Crisis and Emergency Risk Communication, Caroline Tibbs

Theses/Dissertations from 2023

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College Esports: Grassroots Hobby Turned Unregulated Industry, Grace Ann Alexander

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Catholicism Online: How the Church is Communicating in the Visual Field, Alexandra Barfield

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A Culture of its Own: The Story of the Sally McDonnell Barksdale Honors College, Mary Boyte

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What Happens When a Company's Marketing Strategy No Longer Mirrors the Shopping Trends of the American Consumer: A Case Study of Sears, Roebuck and Company, Savannah Burnett

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Southern Sustainability: An Examination of Waste Management Mechanisms within the University of Mississippi Community, Haley Clift

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The Value of an Integrated Marketing Campaign to Grow Interest in Visiting the U.S. National Parks, Hermine Granberry

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An IMC Approach to Building Trust Among Nonprofit Donors, Catherine A. Romaine

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A Dream Come True: More than 50 years after Black students demanded faculty and student leadership roles at the University of Mississippi, students of color are still grappling with what it means to be included., Kaylynn Steen

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How Medical Cannabis Took Root in Mississippi, Loral Winn

Theses/Dissertations from 2022

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How Integrated Marketing Communications Can Be Used to Better Engage Generation Z In Bridge Building, Gracie Bynum

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An IMC Approach to Entrepreneurship: How Generation Z Is Changing the Landscape of Entrepreneurship, Kylie Nicole Cockrell

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'The Power of a Suit' and Other Tools for the Modern Music Marketer, Andrew Gardner

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Grabbing Consumers By The Ears: Exploring The Role Of Branded Podcasts In An Integrated Marketing Communications Strategy, Lilly Hamm

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Lawyers That (Say They) Listen: An Exploratory Study into Law Firms with Listening Specific Branding, Kacey Henriques

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Come Close and Listen: Exploring the Intimacy of Audio Media, Eleanor Kingwell Sharples Hoover

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50 Years Later: How Title IX Has Influenced the World of Sports and the Effect it has had on Female Athletes, Catherine Jeffers

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Rising From The Ashes: An Analysis of How One Infamous Promotional Event Caused a Company's Ruin and a Concept on the Future of Influencer Experiences, Janis B. Kruger

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An iPad for Everyone: A Case Study of the Arkansas Democrat-Gazette's Digital Transition, Madeline Quon

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How Brands Go Viral: An Analysis of Successful Brand Marketing on Tik Tok with Gen Z, Alyssa Rezek

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Adapting, Overcoming, and Connecting: How College Sports Social Media Responded to COVID-19, Jackson Sepko

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Effective Green Marketing Strategies on Social Media: Selling Companies and Their Consumers on Investing in Carbon Offsetting and Solar Energy in 2021, Melvin Richard Springer IV

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Hey Queens!, Grace Temple

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The Implementation of an Authenticity Clause in Social Media Influencers' Contracts, Sarah Tonos

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Communicating Through a Crisis: An Analysis of The University of Mississippi's Initial COVID-19 Crisis Communications, Sydney Waitley

Theses/Dissertations from 2021

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Walt Disney World as a Model for Brand Marketing: An IMC Approach to Build Brand Loyalty, Sarah Camille Blankenship

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Uncovered Magazine: A Magazine Prototype and Business Plan, Avery Bowman

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Defining and Addressing the Intersection of Sports, Media, and Social Activism, Kaylee Layne Crafton

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Film Festivals and the COVID-19 Pandemic: How a Global Health Crisis Changed the United States Film Festival Circuit, Treviso M. Davis

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Narrative Storytelling in Conjunction with Environmental Journalism, Abbey Edmonson

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Representation Matters: African American Female Readers’ Perceptions of Young Adult Literature, Asia Harden

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Reflecting on Our Terrain: How People and Places Create a Spirit of Home, Meagan E. Harkins

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The Root of the Problem: Mississippi and the School-to-Prison Pipeline, Matthew Brennan Hendley

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Moving the Monument: The University of Mississippi’s Decades-Long Journey to Relocate Its Confederate Monument, Hadley Hitson

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A Stolen Culture: The Harmful Effects of Cultural Appropriation, Amirah Lockhart

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An Analysis Of The Effects Of COVID-19 On Students At The University of Mississippi: Family, Careers, Mental Health, Hannah Newbold

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Reconceptualizing Cannabis, Julia Peoples

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Perilous Place: Personal Stories Point to Possible Solutions to Widespread Flooding in The Mississippi Delta, Jared Poland

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Connecting Charities with Creatives: Bridging the Gap Between Local Nonprofit Organizations and University of Mississippi Students, Natalie Pruitt

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The Art and Importance of Deliberative Rhetoric in Political Communications, Cameron Sadler

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A Tale of Two Companies: The Importance of Public Relations Amidst the Shift Towards Corporate Activism, Olivia Schwab

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Controversy, Coverage and Cancel Culture: The Daily Mississippian's Reporting of the 2018 Ed Meek Controversy, and Related Findings, Mason Thomas Scioneaux

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Theory and Practice: Selecting and Implementing Effective Framing to Present Climate Science to a Lay Audience, Lauren Wilson

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Just Country: A Magazine Prototype and Business Plan, Clare Wojciechowski

Theses/Dissertations from 2020

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An Outside Gaze on the Relationship Between Indigenous Groups and the Media, Nicole Daoust

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‘How has art refocused consumers’ attention within a visual world through the exploration of package design?’, Frances Hackney

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James Crow Jr., Esquire and Voter Suppression, Samantha Henderson

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Ensuring Brand Activism in Integrated Marketing Communications Campaigns Resonates with Millennial Consumers, Anna Hermann

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Women Trailblazers In The Local Oxford Community: real and relevant stories of six unique paths to success, Karsyn S. King

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The Future’s So Bright: A Business Plan and Market Research Analysis of Fraze, Elizabeth Lanford

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The Making of When We Say Goodnight, Andrew Newman

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Separate and Unequal: The Causes and Effects of Economic Inequality in Our Communities, and What We Must Do About It, Jonathan Payne

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Facebook: A Contemporary Analysis of the Influential Global Power of Facebook and how it Affects our Society (and Recommendations on how to Fix it), Jayde Taylor

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An Analysis of the Skill Sets Needed to be Successful in Nonprofit Public Relations, Hannah Williamson

Theses/Dissertations from 2019

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Clicks and Mortar: The Modernization of Boutique Retail to aid Rural Revitalization in Mississippi, Mary Linley Albert

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Who's liable? The Intersection of Free Speech and Content Regulation on Social Media Platforms, Hayden Benge

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Mississippi in Technicolor: Portraits of Strength, Devna Bose

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The Wise Women of Oxford, Jaz Brisack

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Sustainability in the Sanctuary: An Analysis of the Relationship Between Christian Churches and the Environment, Katelyn Campbell

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[FEMALE]: A Collection of Profiles Featuring Influential, Inspiring, Modern American Women Who Have Made History, Tara Lyn Hawkins

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Social Media and Collegiate Athletic Recruitment: Friends or Foes?, Brittney Nicole Jackson

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Generational Marketing: an IMC Approach to Increase Non-Profit Awareness and Giving in North Mississippi Status:, Anna Kate Joyce

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Lifestyles of the Instagram Famous: What Fashion Micro-Influencers Want from Brands and how Brands Should Partner with Them., Reed Ashton Kevin

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A Conversation About Cultural Appropriation as Explored by an Emerging Media Professional, Shikha Shrestha

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A Marketing Campaign for Hunters’ Home: A Home of Hope Through Integrated Marketing Communications: Secondary and Primary Research Studying the Target Audience, the Hunting and Conservation Community, to Create an IMC Campaign Focused on Fundraising and Awareness, Josie Corinna Slaughter

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A Comparative Analysis of Undergraduate Integrated Marketing Communications Degrees in the United States, Anne Watkins Tyson

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Defining "Evangelicals" in Print Journalism, Logan D. Williamson

Theses/Dissertations from 2018

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Suffer the Children: A Collection of Biographical Stories from Patients, Families, and Professionals in the World of Pediatric Cancer, Samuel Taylor Farris

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Millennial Effects on Tourism and Branding in Rural Destinations, Tousley Anne Leake

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Education in Mississippi: Did Integration Elicit Equality?, Baylee Mozjesik

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Brain Drain in Mississippi: Why Some of the State's Best and Brightest are Leaving, Savannah G. Smith

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All That Glitters Is Not Gold: Media Coverage of the Golden State Killer, Lasherica Thornton

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The Importance of Cultural Context in Engaging Multicultural Consumers, Ingrid Valbuena

Theses/Dissertations from 2017

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Beauty in the Eye of the Producer: The Role of Appearance in the Careers of Hispanic Female Broadcasters, Rachel E. Anderson

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An IMC Approach to Creating a Music Personality, Abigail R. Bounds

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The Grove: Stories of Cultivating Connections, Mitchell A. Dowden

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Confederate Symbols and Media Coverage: A Look at Mississippi Newspapers Over Time, Madison Elizabeth Heil

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Oprimido, Censurado, Controlado: Authoritarian Censorship of the Media in Spain under Franco's Dictatorship, Darby Hennessey

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Investigating Potential Anti-Catholic Bias in Southern Media, John Cooper Lawton

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Multi-Generaltional Marketing: Variations and Implications of Nonprofit Approaches, Emily Alexandra Lindstrom

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Slam Dunk: Scoring with Social Media in College Athletics, Callie Mayo

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Re Magazine and the Politics of the Little Magazine, Jesse Webb

Theses/Dissertations from 2016

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More Than Skin Deep: An Examination Of The Negative Effects of Advertising On Women, Kathryn A. Bridgers

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The Social Web: Leveraging Social Capital to Maximize Relationships and Minimize Churn in the Telecommunications Industry, Kristen Ellis

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Exporting a Brand: A Comparative Analysis of the French Model Brand Elle Decoration with the American Edition Elle Decor, Kate Hayes

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Harbor Magazine: Preaching the Gospel of Philanthropy Through the Analysis of Benefit Corporations, Caroline Hughes

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A Comparative Analysis of Curriculum Content Among Undergraduate Integrated Marketing Communications Programs, Braxton A. Jones

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Brains in Motion: How to Utilize the Connection Between Movement and Learning in the Classroom, Keely Kennedy

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Freedom Fighters: Stories from Freedom Summer 1964, Anna McCollum

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Memory in the Fingers: An exploration of knitting through the lens of modern knitters' lives, Sinclair Rishel

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Loyalty Marketing to Millennials, Debra L. Whitley

Theses/Dissertations from 2015

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Millennial Specific Techniques for Nonprofit Marketing Communications: A Messaging Study for World Relief, Taylor M. Davenport

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Marketing for Entrepreneurs: How to Promote One's Own Craft, Teresa Hendrix

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Film Marketing and the Creation of the Hollywood Blockbuster, Colton J. Herrington