Honors Theses

Date of Award

Spring 5-2021

Document Type

Undergraduate Thesis


Integrated Marketing Communication

First Advisor

Jason Cain

Second Advisor

Curtis Wilkie

Third Advisor

Robert Magee

Relational Format



This project explores the use of deliberative rhetorical appeals in political communications. Seven professionals spanning all levels of politics were interviewed about their work as communications specialists and strategists. Their insights further proved the necessity for attention to rhetoric in messaging.

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