Honors Theses

Date of Award

2015

Document Type

Undergraduate Thesis

Department

Art and Art History

First Advisor

Eunika Rogers

Relational Format

Dissertation/Thesis

Abstract

With the company I am creating I intend to help artists recognize that sustainable options are available without giving up on quality in regards to paint products. Named Kore, my company focuses on creating reusable, environmentally friendly pigment based paints exclusively for artists. Earth Pigments is a company that makes non-toxic pigments from the earth, but unfortunately has poor product design, which reflects lesser quality paints. The branding process will include designing labels, business cards, a pamphlet, advertisements, and tote bags. My intention for Kore is to provide the highest quality paints while at the same time leave minimal environmental footprint and even improve the environment when possible.

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