The Women, Infants and Children (WIC) Farmers’ Market Nutrition Program (FMNP) is a federally funded program designed to increase fresh fruit and vegetable consumption among WIC participants. Research to date has examined the effectiveness of this program in reaching that goal. The current study measures the impact this program is having on some farmers that participate in the program. Farmers are an overlooked group that not only must agree to participate for programs like this to be successful but also are often living below the poverty line as are their customers. Using survey data collected by the Florida Department of Agriculture and Consumer Services, we assess the program’s success from the perspective of the farmers. Results show that the responding farmers were overwhelmingly satisfied with the program and that their overall sales increased significantly.

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