At the University of Mississippi, screencasting was used to promote a database trial to the ARTStor Digital Library. Using Jing, a free product used for recording and posting screencasts, and a Snowball USB microphone, 11 videos averaging 3 minutes in length were posted to an online topic guide. Screencasting was used as a quick, creative, and cost-effective marketing strategy to appeal to multiple stakeholders. The short videos, focused in content and message, were an effective tool to push patrons to the database trial.
Emanuel, M. (2013). Using screencasting to promote database trials and library resources. Journal of Electronic Resources Librarianship, 25:4, 277-282. DOI: 10.1080/1941126X.2013.847675