Document Type

Article

Publication Date

10-1-2020

Abstract

This study surveyed voters to investigate why they shared political information on social media during the 2016 election. A strong social identity informed by political alignment was found to predict both polarization and more sharing, while feeling politically misaligned was found to decrease information sharing, supporting a spiral of silence phenomenon. Those with higher scores on a scale of social identity were more likely to feel sharing information to be an influential activity.

Relational Format

journal article

DOI

10.30935/ojcmt/9142

Accessibility Status

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