•  
  •  
 

Authors

Dale L. Flesher

Publication Date

Spring 1990

Abstract

A corporate annual report has a wider purpose than the mere communication of financial information. The report is a public relations tool to sell the firm to interested readers. The firm's story is told using the traditional methods financial statements, notes, management letter, and auditor's report. But sooner or later, the firm adopts the use of pictures and narrative captions to aid in the telling of its story. This study examined the first use of photos by 14 large corporations. The average year of first usage was 1947. In most cases, companies evolved slowly into the use of pictures, but a few companies jumped into the activity with a vengeance.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.