Date of Award
Croft Institute for International Studies
Tourism has been a longstanding industry in La Pedrera, a rural beach town along the Atlantic coast of Rocha, Uruguay. The effects of recent forms of tourism massification in the form of los boliches and Carnaval have prompted residents to develop a local discourse and sociopolitical front against youth and mass tourism. This discourse has roots in the strong connection between residents and the environment that has shaped the development of the community as caretakers of the region. Such reasoning is based on interviews with La Pedrera locals, social media analysis, and articles for local and national newspapers in conjunction with pre-established works analyzing tourism theory in alternative tourism communities. This work not only adds to the growing repertoire of research on tourism theory and ethical tourism, but also highlights the necessity for intentional tourism development in areas where the industry is still growing.
Gardner, Gwendelyn, "Los Pedrenses: Alternative Tourism, the Spectacle of Youth, and Struggles for Local Authority in La Pedrera, Uruguay" (2023). Honors Theses. 2846.
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