Honors Theses

Date of Award


Document Type

Undergraduate Thesis



First Advisor

Joshua Hendrickson

Relational Format



Numerous studies over the past few decades have indicated links between subtle psychological influences and decision-making. It is often thought that individuals make conscious choices based on their preferences regardless of whether those preferences are optimal or not. However, it has been shown that most of our behaviors, judgements, and decisions are often a product of unconscious influences. These influences are significant in both simple and complex life situations, including the realm of financial decision making. In this experiment, participants primed with positive evaluative stimuli reported a more positive mood while those primed with negative evaluative stimuli reported a more negative mood. Further, a positive mood significantly increased risk appetite in a tower game, while a negative mood decreased risk appetite, although insignificantly. Lastly, although there were links between unconscious evaluation and mood, and between mood and risk appetite, the unconscious evaluation did not seem to affect risk appetite.

Accessibility Status

Searchable text

Included in

Economics Commons



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