The Magazine Innovation Center catalyzes innovation in order to ensure a thriving future for magazines and magazine media and the print industry. The center offers a wide spectrum of perspectives inside and outside of print media. MIC also introduces the future industry leaders (the students) to the current industry leaders (the magazine and magazine media makers).

Since 2010, MIC has hosted the annual ACT Experience, an event dedicated to bringing a host of distinguished CEOs, publishers, editors, designers, media distributors “leaders in the printing industry and from the world of marketing” to the University of Mississippi.