Marketing management for non-marketing managers : improving returns on marketing investments

Authors

Heather Fitzpatrick

Files

Publication Date

2013

Relational Format

pamphlet

Publisher

American Institute of Certified Public Accountants

Keywords

Marketing -- Management

Disciplines

Accounting

Comments

Cpoyright held by: MarketFitz; Permission to reprint held by: American Institute of Certified Public Accountants

Recommended Citation

Fitzpatrick, Heather, "Marketing management for non-marketing managers : improving returns on marketing investments" (2013). Guides, Handbooks and Manuals. 1698.
https://egrove.olemiss.edu/aicpa_guides/1698

Accessibility Status

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