Mastering the art of marketing professional services : a step-by-step best practices guide

Authors

Allan S. Boress
Michael G. Cummings
American Institute of Certified Public Accountants. Accounting Practice Committee

Files

Publication Date

2002

Relational Format

pamphlet

Publisher

American Institute of Certified Public Accountants

Keywords

Professions -- Marketing; Service industries -- Marketing

Disciplines

Accounting | Taxation

Comments

Copyright and permission to reprint held by: American Institute of Certified Public Accountants

Recommended Citation

Boress, Allan S.; Cummings, Michael G.; and American Institute of Certified Public Accountants. Accounting Practice Committee, "Mastering the art of marketing professional services : a step-by-step best practices guide" (2002). Guides, Handbooks and Manuals. 482.
https://egrove.olemiss.edu/aicpa_guides/482