Electronic Theses and Dissertations


A Web 2.0 Strategy For The Meek School Of Journalism And New Media

Date of Award


Document Type


Degree Name

M.A. in Journalism

First Advisor

Samir Husni

Second Advisor

Will Norton

Third Advisor

Charles D. Mitchell

Relational Format



This paper explains the evolution of the web from a "read only" format to a "read and write" format in which users generate content also. Using the components of a Web 2.0 platform, such as blogging, social networking, and podcasting, a strategy for the Meek School of Journalism and New Media is proposed. This strategy aims to help recruit new students to the school as well as inform current students about events and news. Recommendations included in the paper will discuss specifically how the meek school of journalism can adopt a Web 2.0 strategy with the assistance of its faculty, staff, and current students. This paper also includes a manual for the function of the website. In the manual, webmasters can learn how to make posts, use widgets, and use the website as a tool for recruiting and information. This step-by-step guide will help new Webmasters become more comfortable with updating the website and offers tips on maintaining it.


Track: Academic

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