Electronic Theses and Dissertations

Date of Award


Document Type


Degree Name

Ph.D. in Business Administration



First Advisor

Scott Vitell

Second Advisor

Milorad Novicevic

Third Advisor

Douglas W. Vorhies

Relational Format



Presented for a dissertation, I report on a survey-designed study that empirically investigates the relationship between environmental and individual traits leading to the practice of ethical behavior within a marketing firm. Drawing upon extant ethical constructs, and using both the General Theory of Marketing Ethics and Social Cognitive Theory as guides, I find strong support for the potential synergy between individual tendencies and firm characteristics in order to facilitate ethical behavior on the part of marketing employees. In addition to shoring up earlier constructs, I discovered surprising relationships between the individual and firm dynamic, where the effects of certain characteristics (such as firm tightness-looseness) do not act as one would have imagined, leading to a new school of thought for how to implement a culture of ethics within the marketing industry.


Emphasis: Marketing

Included in

Marketing Commons



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