Electronic Theses and Dissertations

Date of Award

1-1-2011

Document Type

Dissertation

Degree Name

M.A. in Journalism

First Advisor

Samir A Husni

Second Advisor

Charles D. Mitchell

Third Advisor

Kathleen Wickham

Relational Format

dissertation/thesis

Abstract

This thesis discusses the need for a brand manual for a magazine after the creation of a first issue. A brand manual ensures each subsequent issue of the magazine has consistent design from issue to issue as well as keeps the tenets of the overall magazine brand intact. This thesis was project based and conclusions were met by means of a literature review of branding, interviews and experiential research. The foundational similarities between brands and magazines through the lens of magazine design was discussed and found to be one in the same: magazines are brands. Brands are only as good as understanding their consumers and giving them a useful product packaged in a way that appeals to their intuition. To understand brands in this way is to understand magazines.

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