Electronic Theses and Dissertations

Date of Award


Document Type


Degree Name

M.A. in Journalism

First Advisor

Iveta Imre

Second Advisor

Kristen A. Swain

Third Advisor

Joseph B. Atkins


University of Mississippi

Relational Format



For the last several years, the newspaper industry in Bangladesh has been using social media for disseminating news and connecting with readers. But the question remains how the social media journalists are using these social media accounts and what roles they perform every day in the newsrooms. This exploratory study sheds light on both issues through the lens of the Gatekeeping Theory. Following interviews with 13 social media journalists who worked for 11 national newspapers in Bangladesh, the study found that the overall traditional gatekeeping roles of these journalists had undergone substantial changes as they were heavily concerned about audience demands and reactions. Social media journalists also feel pressured from their bosses, advertisers, and the audience to maintain their gatekeeping roles. These journalists even considered their jobs as “marketing” or “selling” of news and experienced volatile treatments from their colleagues in the newsrooms. Although they are in charge of multiple jobs alongside managing the newspapers’ websites, most of them had no prior training of any sort in social media management.



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