Electronic Theses and Dissertations

Date of Award

2012

Document Type

Dissertation

Degree Name

M.A. in Anthropology

First Advisor

David Wharton

Second Advisor

Jill Cooley

Third Advisor

Ted Ownby

Abstract

Cracker Barrel Old Country Store® is a chain restaurant and gift shop with its origins in the South. Formed in 1969 in Lebanon, Tennessee, its success story is one that has much to do with how the company has decided to market and advertise itself along regional lines. This thesis explores the regional elements in Cracker Barrel's language, products, and reputation. It focuses on the company's geographic origins, its history and company lore, and the impact of imitating a historically segregated space (the "old country store"). In addition to that, an integral part of this thesis is the role of the researcher in exploring these elements.

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