Electronic Theses and Dissertations

Date of Award


Document Type


Degree Name

M.A. in Journalism

First Advisor

Dr. Kathleen W. Wickham

Second Advisor

John Yaun

Third Advisor

Bree N. Gates


University of Mississippi

Relational Format



In this professional project, the researcher aims to uncover media bias presented in two publications, The New York Times and The Commercial Appeal in the coverage of the 1968 Memphis Sanitation Strike and the assassination of Rev. Dr. Martin Luther King Jr.. The researcher gathered fifteen articles spanning a date range from February 13, 1968 to June 9, 1968 in order to successfully gain perspective on the various events that took place. Five research questions were presented to investigate the diversity of direct quotes, writing style, story placement and length of stories. Three individuals assisted in interpreting the articles using the guidelines presented in the research questions. The coder’s results were then entered into tables and seen as research findings used to establish answers to the research questions.



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