Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

Authors

• Christopher Newman, University of Mississippi
• Melissa Cinelli, University of Mississippi
• Douglas W. Vorhies, University of Mississippi
• Judith Anne Garretson Folse, Louisiana State University

Department

Business

Document Type

Article

DOI

10.1007/s11747-018-0601-x

Publication Date

8-9-2018

Relational Format

journal article

Recommended Citation

Newman, C. L., Cinelli, M. D., Vorhies, D., & Folse, J. A. G. (2018). Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers. Journal of the Academy of Marketing Science, 47(1), 76–96. https://doi.org/10.1007/s11747-018-0601-x

Accessibility Status

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