Honors Theses

Date of Award

Spring 5-9-2020

Document Type

Undergraduate Thesis


Integrated Marketing Communication

First Advisor

Jason Cain

Second Advisor

Ricky Burkhead

Third Advisor

Emily Bowen Moore

Relational Format



The following thesis documents the writing and recording of When We Say Goodnight, an album by Lo Noom. The author discusses the various influences that led to the development of the album’s concept. The album is meant to explore the feelings the author associates with summer nights in Mississippi. He attempts to create a world in which the songs and feelings live. He discusses the album’s song development and various recording processes. As he brings the album to completion, a struggle emerges between the author’s desire to please his audience and his desire to create for his own personal enjoyment. He wrestles with which of these two desires should be prioritized in his artistry. He includes how his undergraduate studies in Integrated Marketing Communications helped bring him to a conclusion. He settles that this album represents his prioritization of creating for personal enjoyment over creating for commercial success. In conclusion, the completion of this album causes the author to redefine what success as an artist means to him.

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.