Just Country: A Magazine Prototype and Business Plan

Author

Clare WojciechowskiFollow

Date of Award

Fall 4-14-2021

Document Type

Undergraduate Thesis

Department

Integrated Marketing Communication

First Advisor

Samir Husni

Second Advisor

Jason Cain

Third Advisor

Evangeline Ivy

Relational Format

Dissertation/Thesis

Abstract

Through this thesis, I have aimed to understand how a print magazine can be successful in the digital age of 2021. In coming up with the concept of Just Country, I saw an area of popular interest that is not served well in the magazine industry. Through thorough research of magazines and country music, I have developed a business plan as well as a prototype for Just Country: The 21^st Century Country Music Magazine.

Recommended Citation

Wojciechowski, Clare, "Just Country: A Magazine Prototype and Business Plan" (2021). Honors Theses. 1626.
https://egrove.olemiss.edu/hon_thesis/1626

Accessibility Status

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