Date of Award
Integrated Marketing Communication
Through this thesis, I have aimed to understand how a print magazine can be successful in the digital age of 2021. In coming up with the concept of Just Country, I saw an area of popular interest that is not served well in the magazine industry. Through thorough research of magazines and country music, I have developed a business plan as well as a prototype for Just Country: The 21st Century Country Music Magazine.
Wojciechowski, Clare, "Just Country: A Magazine Prototype and Business Plan" (2021). Honors Theses. 1626.