Honors Theses
Date of Award
2011
Document Type
Undergraduate Thesis
Department
Journalism
First Advisor
Kathleen Wickham
Relational Format
Dissertation/Thesis
Abstract
The purpose of this study is to examine the relationship between two specific social networking sites and two city-wide magazine publications. In examining the idea of social networking sites and its current connection to the media, this study will compare and contrast the two magazines use of their respective Facebook and Twitter accounts. It studied the publications’ effective and ineffective practices in an array of spectrums, from the issue of manpower and the content published within its' social networking sites. Secondary research comprised of an extensive literature review of text. newspaper articles, online journals and websites. The primary research was conducted through personal interviews with employees of different departments for each publication. Analytics of each magazine’s Facebook and Twitter accounts during the months of December 2010 and January 2011 were recorded and examined. The daily inner-workings of each publication was observed for a certain and separate period of weeks. IV Research findings resulted in a probing dissection of the two publications uses with their Facebook and Twitter accounts and a compilation of the most productive conventions. The study concludes with a suggestive manual that each magazine should implement as a way to monitor the most successful methods for both current and future social networking sites.
Recommended Citation
Baird, Macey Simmons, "Covering the Social Scene: Two Publications and the Use of Social Networking Sites within the Magazine Industry" (2011). Honors Theses. 1942.
https://egrove.olemiss.edu/hon_thesis/1942
Accessibility Status
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