Honors Theses
Date of Award
2007
Document Type
Undergraduate Thesis
Department
Marketing
First Advisor
Victoria Bush
Relational Format
Dissertation/Thesis
Abstract
For my thesis I took an in-depth look at HUKA Entertainment, which is the company I co-founded in January 2006. The paper is divided into two major sections. The first section of the paper covers our largest event to date: The 92 ZEW Late Night Concert Series. This section of the paper also covers the many business opportunities in the music industry, the history of HUKA Entertainment, and all the elements it takes to produce a live event. The second section of the paper covers a detailed marketing plan for HUKA’s current status and its future plans. After HUKA Entertainment completed the 92 ZEW Late Night Concert Series many strengths and weaknesses became apparent but I wanted an outside perspective to help my business operate success of our largest event to date who attended the event and to those who efficiently. One way I measured the was through a quantitative survey sent to people invited through web advertising. The survey was intended to gain an understanding of how music fans felt about our event compared to similar events and what type of musical acts fans in our target market want to see. I also interviewed a number of venue owners, artists, and artist managers more were to gain further insight on what a concert promoter can do to create a professional music event. Much of the research regarding HUKA Entertainment’s marketing plan music business conferences attended by the founders of HUKA Entertainment in Los Angeles, CA and Austin, TX. My research and execution of the 92 ZEW Late Night Concert Series, combined with the priceless learning experience of music business conferences has put HUKA Entertainment in a of a business and has was generated through focus groups at position to correct mistakes involving the daily operations mapped out our future in the music business.
Recommended Citation
Drago, Bennett Alexander, "HUKA Entertainment: Creating a Full-service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing" (2007). Honors Theses. 1987.
https://egrove.olemiss.edu/hon_thesis/1987
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