Honors Theses
Date of Award
2010
Document Type
Undergraduate Thesis
Department
Journalism
First Advisor
Samir Husni
Relational Format
Dissertation/Thesis
Abstract
This thesis, a launch plan and prototype issue for a new print magazine, is the product of two semesters of research and design. Research included: finding U.S. Census Bureau demographics for the potential audience of the magazine; searching newsstands. web sites and published lists of magazines for potential competition; analyzing the competition via their web sites and printed publications; reading Dr. Husni's books Selling Content and Magazine Publishing in the Century; traveling to Birmingham, Alabama, to meet with industry insiders at Southern Living and Hoffman Media; presenting the magazine concept to Spin founder Bob Guccione Jr. and other magazine experts visiting the University of Mississippi; and, last but not least, taking Journalism 401, 501 and 389. It was found that Magdalene has a relatively small but potentially profitable target audience, as well as no major competitors in the magazine industry. Budget-related research proved a bit disheartening but, considering what most new magazine launches cost, the results were favorable. Through strategic, targeted marketing, hard work and persistence, the editors, publishers and staff of Magdalene will be successful in their endeavors. Ill
Recommended Citation
Eubanks, Katie Nicole, "Magdalene: A New Magazine for Young Christian Women" (2010). Honors Theses. 1997.
https://egrove.olemiss.edu/hon_thesis/1997
Accessibility Status
Searchable text