Honors Theses

Date of Award

2008

Document Type

Undergraduate Thesis

Department

Finance

First Advisor

Ken Cyree

Relational Format

Dissertation/Thesis

Abstract

Since the passage of the Community Reinvestment Act of 1977, banks and other financial institutions have become more proactive about engaging in community development initiatives. One bank holding company, Shorebank Corporation, has taken this commitment to a new level by basing the whole of its practices around the promotion of community development. By filtering through prior research of the corporation and discussions with two founding members who have served as CEO and President of the corporation, it has been shown that a commercially profitable business may be created while using a business model centered around community development. This paper looks to evaluate the degree of success of Shorebank’s model and identify specific points for improvement upon this model for other businesses interested in initiating community development through commerce.

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