Honors Theses
Date of Award
2011
Document Type
Undergraduate Thesis
Department
Chemistry and Biochemistry
First Advisor
Gregory Tschumper
Relational Format
Dissertation/Thesis
Abstract
Harold Burson is the founder of Burson-Marsteller, a New York-based public relations firm, and has been recognized by PRWeek as "the century's most influential PR figure." He has received numerous awards from different organizations, run one of the largest public relations firm in the world, helped the field of public relations become a prominent profession and was one of the first individuals to push for international firms among other things. This thesis tries to reveal why so many see Harold Burson as a leader who has revolutionized the field. This is accomplished through interviewing friends, colleagues and family of Harold Burson; his autobiography; newspaper and magazine articles; and books that reference Harold Burson and Burson-Marsteller as examples of public relations. Through research and interviews, it became clear that Burson helped transform modem public relations in five key areas: crisis management, making public relations a more ethical profession, new standard of training employees, spreading public relations all across the globe and making public relations a prominent profession.
Recommended Citation
Smith, Joshua Ryan, "A Comparison and Cooperative Utilization of Møller–Plesset perturbation theory and B3LYP Density Functional Theory on Weakly Bound Structures" (2011). Honors Theses. 2124.
https://egrove.olemiss.edu/hon_thesis/2124
Accessibility Status
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