New Methods of Marketing and Manufacturing for a Startup Optical Internet Retailer

Author

William Sharp Whitaker

Date of Award

2005

Document Type

Undergraduate Thesis

Department

Business Administration

First Advisor

Milorad Novicevic

Relational Format

Dissertation/Thesis

Abstract

The internet has allowed commerce to become more efficient and more profitable for companies involved in retail. The retail optical industry has failed to capitalize this opportunity and this thesis explains how it can be done. The opportunity to increase profits exists for optical labs in the form of inexpensive Mexican labor. By committing investment into a lab south of the Mexican- American border, business owners have a great deal to gain. This thesis explains how to operate manufacturing in Mexico and how to conduct operations more efficiently than American competitors. By following some industry standards of marketing and evaluating new ways to approach product, price, promotion, and distribution, this thesis presents an efficient method for executing marketing operations. on ,1 i I 1 h

Recommended Citation

Whitaker, William Sharp, "New Methods of Marketing and Manufacturing for a Startup Optical Internet Retailer" (2005). Honors Theses. 2153.
https://egrove.olemiss.edu/hon_thesis/2153

Accessibility Status

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