Honors Theses
Date of Award
2011
Document Type
Undergraduate Thesis
Department
Management
First Advisor
Scott Vitell
Relational Format
Dissertation/Thesis
Abstract
Consumer perceives a . in this a random sample of one hundred fifty-seven students reaction he study, in the College of Liberal Arts and the School of Business urveyed using the Consumer Ethics Scale devised by Vitell and Dr. James Muncy. Scale devised by Dr. Americus Reed and Dr. if any difference existed in the were s Dr. Scott The Moral Identity Karl Aquino was also used to see in which different majors perceive themselves. The results provided no significant there was a difference. way or want ot to perceive them. evidence that using a 0.05 hers significance level. There were singular items. where Liberal Arts majors were likely to view questionable however. actions as slightly more ethical than business maj ors. This seems to show that Business majors are more likely think of a situation in terms of if they were on the other side of the situation, and therefore, are to more likely to view certain acts as less ethical.
Recommended Citation
Wilkerson, Stephen Cole, "Examination of the Consumer Ethics of Students at The University of Mississippi" (2011). Honors Theses. 2156.
https://egrove.olemiss.edu/hon_thesis/2156
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