Honors Theses

Date of Award

Spring 5-10-2024

Document Type

Undergraduate Thesis

Department

Business Administration

First Advisor

Clay Dibrell

Second Advisor

Blake Dubinski

Third Advisor

Danielle Ammeter

Relational Format

Dissertation/thesis

Abstract

This business plan investigates the feasibility and best strategy to start a dental group purchasing company in the market today. Methods used consisted of interviewing industry professionals (Dentists, suppliers, and executives in a similar market), and market research through public information and trends. The 70 total interviews not only helped verify market projections and social trends, but also verified potential client willingness to join and verified a position in the market. Through this study it was concluded that: There is limited competition in the dental Group Purchasing Organization (GPO) space; to enter the market in a cost-effective way it is best to partner with another GPO to gain early value; dentists value this product and are open to the idea; and that it is feasible to start a dental GPO in the market today.

Creative Commons License

Creative Commons Attribution-Noncommercial 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License

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