Honors Theses
Date of Award
Spring 5-9-2026
Document Type
Undergraduate Thesis
Department
Integrated Marketing Communication
First Advisor
Christina Sparks
Second Advisor
Bitt Moon
Third Advisor
Ashley Jones-Bodie
Relational Format
Dissertation/Thesis
Abstract
As media environments evolve, so does the process through which individuals form identity and understand social reality. This study explores how algorithms within media influence identity and worldview, with a particular focus on Generation Z; the first generation born alongside the development of modern media systems.
A mixed-method approach was used with survey data and focus group discussions to better understand how repeated exposure to personalized feeds impact user’s perspectives and sense of self. This research aimed to investigate how Gen Z users interact with and interpret their social media feeds, with attention to perceived alignment between media content and personal identity.
It was discovered that these users actively engage with algorithm-based media as both displays and consumers of identity, valuing personalized content that aligns with their existing interests, beliefs, and self-concept, while simultaneously recognizing the algorithm’s role in shaping and reinforcing those perceptions over time.
Recommended Citation
Atkins, Terrell, "Curated Realities: Algorithmic Media and Cultivated Identity Among Gen Z" (2026). Honors Theses. 3547.
https://egrove.olemiss.edu/hon_thesis/3547