Tigers, Flies, and Longines: The Chinese Corruption Crackdown and its Effect on Conspicuous Consumption

Author

Kayla Smith, University of Mississippi. Sally McDonnell Barksdale Honors College

Date of Award

2016

Document Type

Undergraduate Thesis

Department

Croft Institute for International Studies

First Advisor

Joshua Howard

Relational Format

Dissertation/Thesis

Abstract

Through the analysis of Elle China magazine articles and annual financial reports, the researcher sought to find if the 2012 Xi Jinping campaign against corruption, extravagance and graft had an effect on luxury sales. The researcher has found that the campaign has little to no effect on the luxury consumption preferences of the upper and middle class in China, only effecting officials and luxury purchases made for gifting. To offset loses from the crackdown on gifting, luxury brands have begun selling more affordable high-end liquors and watches.

Comments

A thesis presented in partial fulfillment of the requirements for completion of the Bachelor of Arts degree in International Studies from the Croft Institute for International Studies and the Sally McDonnell Barksdale Honors College.

Recommended Citation

Smith, Kayla, "Tigers, Flies, and Longines: The Chinese Corruption Crackdown and its Effect on Conspicuous Consumption" (2016). Honors Theses. 530.
https://egrove.olemiss.edu/hon_thesis/530

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