Honors Theses

Date of Award

2017

Document Type

Undergraduate Thesis

Department

Journalism

First Advisor

Kathleen Wickham

Relational Format

Dissertation/Thesis

Abstract

This paper explores the pressures of beauty and appearance on a selected group of female Hispanic broadcast journalists. Ten broadcasters who identify as female and Hispanic were interviewed about their experiences in the industry. A careful analysis indicated that there are pressures for adopting ultra-feminine looks for hair and makeup and sexy clothing for on-air appearances based on consumer feedback. News stations also manage employees' appearances to maximize favor with audiences and to increase ratings.

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