Honors Theses
Date of Award
2015
Document Type
Undergraduate Thesis
Department
Journalism
First Advisor
Robin Street
Relational Format
Dissertation/Thesis
Abstract
This thesis will examine current theory in how to prepare for, handle and communicate in a crisis supported by extensive research. The first chapter includes case studies from other college campuses, the importance of a crisis management plan, and dealing with the media in crisis situations. Next, the crisis communications theories will be applied to three major Mississippi universities through examination from interviews and the study of past crises at these universities. Interviews were conducted via email and in person, depending on the location of the school. The three Mississippi universities examined are The University of Southern Mississippi, Mississippi State University, and The University of Mississippi. At each school, the communications director was interviewed regarding significant crises of the past five to ten years. For The University of Mississippi, in addition to interviewing the current communications director, past directors were also interviewed for a more extensive look into crisis communications at Ole Miss. In their individual school histories, each of these schools has experienced major crises, which have damaged or challenged the university's reputation in the eyes of its publics. During all crises discussed, each university communicated and handled their crises in different manners depending on the scope of the particular situation. Each school will be analyzed and critiqued in reference to the crisis communications research.
Recommended Citation
Mayo, Virginia W., "An examination of crisis communications at major Mississippi universities" (2015). Honors Theses. 934.
https://egrove.olemiss.edu/hon_thesis/934
Accessibility Status
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