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Management Advisory Services Forum
William E. Arnstein, Philip L. Blumenthal, Roy A. Lindberg, Arthur B. Toan Jr., H. G. Trentin, and Allen Weiss

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People, Events, Techniques
American Institute of Certified Public Accountants

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Practical Marketing Model for Short- and Long-Range Planning
Frank Schultz

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Improving Financial Information Systems for University Management
William L. Kendig and Robert A. Levy

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Managing a Racetrack the Modern Way
Howard J. Oboler

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USERS: A Computer Program for Voluntary Social Agencies
Thomas L. Bransford

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New Frontier for Consultants?
Louise H. Dratler

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Gambler's Ruin Model as an Aid in Capital Budgeting Decisions
James A. Knoblett

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What People Are Writing About
Wesley E. Flanagan, Terry E. London, Philip L. Kintzele, James H. Scheiner, and William Robert Smith

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Management Adviser, Volume 10, Number 2, March-April 1973 (Whole Issue)
American Institute of Certified Public Accountants