90-Second Talks
Location
Jackson Avenue Center
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Start Date
26-4-2019 2:15 PM
End Date
26-4-2019 2:45 PM
Description
This study of virtual reality in tourism investigates whether or not immersive virtual reality technology is more effective in changing customer attitudes towards a destination and stimulating desire to travel compared to a regular video. (Katerina Berezina is an Assistant Professor of Hospitality Management at the University of Mississippi.)
Relational Format
Conference Proceeding
Recommended Citation
Berezina, Katerina, "Virtual reality as a marketing tool in hospitality" (2019). Research Day. 17.
https://egrove.olemiss.edu/researchday/2019/talks/17
Virtual reality as a marketing tool in hospitality
Jackson Avenue Center
This study of virtual reality in tourism investigates whether or not immersive virtual reality technology is more effective in changing customer attitudes towards a destination and stimulating desire to travel compared to a regular video. (Katerina Berezina is an Assistant Professor of Hospitality Management at the University of Mississippi.)