90-Second Talks

Location

Jackson Avenue Center

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Start Date

26-4-2019 2:15 PM

End Date

26-4-2019 2:45 PM

Description

This study of virtual reality in tourism investigates whether or not immersive virtual reality technology is more effective in changing customer attitudes towards a destination and stimulating desire to travel compared to a regular video. (Katerina Berezina is an Assistant Professor of Hospitality Management at the University of Mississippi.)

Relational Format

Conference Proceeding

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Apr 26th, 2:15 PM Apr 26th, 2:45 PM

Virtual reality as a marketing tool in hospitality

Jackson Avenue Center

This study of virtual reality in tourism investigates whether or not immersive virtual reality technology is more effective in changing customer attitudes towards a destination and stimulating desire to travel compared to a regular video. (Katerina Berezina is an Assistant Professor of Hospitality Management at the University of Mississippi.)