Document Type
Article
Publication Date
4-14-2004
Abstract
OXFORD, Miss. - Marketing research is mired in historical rhetoric and should be updated to reflect a dramatically changed marketplace, marketing specialist Don E. Schultz said in an address Monday at the University of Mississippi.
Relational Format
Newsletter
Recommended Citation
Jackson, Deidra, "Expert: Outdated Concepts Spoil Current Marketing Tools" (2004). University of Mississippi News. 10690.
https://egrove.olemiss.edu/umnews/10690
Accessibility Status
Searchable text
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