Electronic Theses and Dissertations

Date of Award

2014

Document Type

Thesis

Degree Name

M.A. in Southern Studies

Department

Southern Studies

First Advisor

Andy Harper

Second Advisor

Simone Delerme

Third Advisor

Charles Reagan Wilson

Relational Format

dissertation/thesis

Abstract

This thesis interrogates the datil pepper (capsicum chinense) as a potent cultural symbol against a backdrop of heritage tourism in St. Augustine, Florida, widely known as "the nation's oldest city." the datil is a locally popular and regionally unique heirloom pepper endemic to St. Augustine and the surrounding environs. A romantic origin story and local lore are embedded on this spicy pepper, tying it to north Florida's Minorcan population, a group descended from indentured workers brought to the area in the late 1700s. The prominence of this mythology speaks to heritage tourism's demand for consumable cultural emblems, and the datil pepper becomes a through line to the inner-workings of this market. This paper challenges notions of heritage in cultural tourism, highlighting the role that tourism proponents play in shaping representations of history.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.