Date of Award
1-1-2021
Document Type
Dissertation
Degree Name
Ph.D. in Business Administration
First Advisor
Eun-Kyong (Cindy) Choi
Second Advisor
James Taylor
Third Advisor
Hyun-Woo (David) Joung
Relational Format
dissertation/thesis
Abstract
Purpose – Business events is a trillion-dollar sector of the meetings and events industry that supports millions of jobs. Despite the social and economic impact of the meetings, expositions, events, and conventions, only a few studies have examined perceived value in the business events context. This study addresses this research gap by developing a multi-item, multidimensional scale assessing attendee perception of corporate event value.Design/methodology/approach – This study utilized a mixed-method approach and followed widely accepted psychometric scale development procedures. The scale was developed using a multistep process: item generation, expert review, development sample 1 of 506 respondents via Qualtrics Online Panel, item purification, development sample 2 of 210 respondents via Qualtrics Online Panel, and scale finalization. Its dimensionality, reliability, and validity were assessed using exploratory factor analysis and confirmatory factor analysis.
Findings – The results demonstrated that four distinct dimensions of corporate value exist and are related to 18 variables measuring the perceived value of an internal corporate event.
Originality – This study is the first attempt to develop a reliable and valid scale that assesses attendee perception of corporate event value.
Practical implications – This study offers meeting and event planners a parsimonious instrument to measure corporate event value that may assist in assessment, communication with stakeholders, and negotiations.
Recommended Citation
Soifer, Inna, "MEASURING THE VALUE OF INTERNAL CORPORATE EVENTS FROM ATTENDEES’ PERSPECTIVE: MULTIDIMENSIONAL SCALE DEVELOPMENT" (2021). Electronic Theses and Dissertations. 2136.
https://egrove.olemiss.edu/etd/2136