Electronic Theses and Dissertations

Date of Award

1-1-2021

Document Type

Dissertation

Degree Name

Ph.D. in Business Administration

First Advisor

Eun-Kyong (Cindy) Choi

Second Advisor

James Taylor

Third Advisor

Hyun-Woo (David) Joung

Relational Format

dissertation/thesis

Abstract

Purpose – Business events is a trillion-dollar sector of the meetings and events industry that supports millions of jobs. Despite the social and economic impact of the meetings, expositions, events, and conventions, only a few studies have examined perceived value in the business events context. This study addresses this research gap by developing a multi-item, multidimensional scale assessing attendee perception of corporate event value.Design/methodology/approach – This study utilized a mixed-method approach and followed widely accepted psychometric scale development procedures. The scale was developed using a multistep process: item generation, expert review, development sample 1 of 506 respondents via Qualtrics Online Panel, item purification, development sample 2 of 210 respondents via Qualtrics Online Panel, and scale finalization. Its dimensionality, reliability, and validity were assessed using exploratory factor analysis and confirmatory factor analysis.

Findings – The results demonstrated that four distinct dimensions of corporate value exist and are related to 18 variables measuring the perceived value of an internal corporate event.

Originality – This study is the first attempt to develop a reliable and valid scale that assesses attendee perception of corporate event value.

Practical implications – This study offers meeting and event planners a parsimonious instrument to measure corporate event value that may assist in assessment, communication with stakeholders, and negotiations.

Available for download on Thursday, December 14, 2023

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