Electronic Theses and Dissertations

Date of Award


Document Type


Degree Name

Ph.D. in Business Administration

First Advisor

Eun-Kyong (Cindy) Choi

Second Advisor

James Taylor

Third Advisor

Hyun-Woo (David) Joung

Relational Format



Purpose – Business events is a trillion-dollar sector of the meetings and events industry that supports millions of jobs. Despite the social and economic impact of the meetings, expositions, events, and conventions, only a few studies have examined perceived value in the business events context. This study addresses this research gap by developing a multi-item, multidimensional scale assessing attendee perception of corporate event value.Design/methodology/approach – This study utilized a mixed-method approach and followed widely accepted psychometric scale development procedures. The scale was developed using a multistep process: item generation, expert review, development sample 1 of 506 respondents via Qualtrics Online Panel, item purification, development sample 2 of 210 respondents via Qualtrics Online Panel, and scale finalization. Its dimensionality, reliability, and validity were assessed using exploratory factor analysis and confirmatory factor analysis.

Findings – The results demonstrated that four distinct dimensions of corporate value exist and are related to 18 variables measuring the perceived value of an internal corporate event.

Originality – This study is the first attempt to develop a reliable and valid scale that assesses attendee perception of corporate event value.

Practical implications – This study offers meeting and event planners a parsimonious instrument to measure corporate event value that may assist in assessment, communication with stakeholders, and negotiations.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.