Date of Award
8-1-2022
Document Type
Dissertation
Degree Name
Ph.D. in Business Administration
First Advisor
James Taylor
Second Advisor
Barry Babin
Third Advisor
Eun-Kyong Choi
School
University of Mississippi
Relational Format
dissertation/thesis
Abstract
Due to the ever-growing consumer demands and global pressures for more sustainable business operations, corporations disclose their sustainable practices, products, and services to enhance their environmental image. Consumer green perceptions resulting from those organizational green claims have not been the focus of foodservice research. The application of green performance dimensionality of the foodservice domain identified that organizational green claims regarding food, environment and administration increase consumer green confusion and green trust at the same time. Based on the results of CFA, SEM, and multigroup analyses, this study suggests implications both theoretical and practical.
Recommended Citation
Jo, Jangwoo, "Organizational Green Claims and Consumer Green Perceptions in the Foodservice Industry" (2022). Electronic Theses and Dissertations. 2379.
https://egrove.olemiss.edu/etd/2379