Electronic Theses and Dissertations

Date of Award


Document Type


Degree Name

Ph.D. in Business Administration

First Advisor

James Taylor

Second Advisor

Barry Babin

Third Advisor

Eun-Kyong Choi


University of Mississippi

Relational Format



Due to the ever-growing consumer demands and global pressures for more sustainable business operations, corporations disclose their sustainable practices, products, and services to enhance their environmental image. Consumer green perceptions resulting from those organizational green claims have not been the focus of foodservice research. The application of green performance dimensionality of the foodservice domain identified that organizational green claims regarding food, environment and administration increase consumer green confusion and green trust at the same time. Based on the results of CFA, SEM, and multigroup analyses, this study suggests implications both theoretical and practical.



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