Date of Award
1-1-2024
Document Type
Dissertation
Degree Name
Ph.D. in Business Administration
First Advisor
Cong Feng
Second Advisor
Saim Kashmiri
Third Advisor
Barry Babin
Relational Format
dissertation/thesis
Abstract
This dissertation explores the significance of marketing in top management teams (TMTs) by examining three key areas: CMO studies in marketing strategy literature, the role of the Chief Marketing Officer (CMO) in non-profit TMTs, and the role of CMO in crises such as privacy policy changes. Through a combination of panel data analysis, ordinary least squares (OLS) regression, and event studies, this dissertation investigates the influence of CMOs and provides insights for both researchers and practitioners. Overall, the essays aim to test the relevance of CMO presence in different contexts, given that the title of CMO is a significant representation of marketing within the C-suite.
Recommended Citation
Ghimire, Aisha, "Exploring the Role of Chief Marketing Officer in Profit and Non-Profit Organizations" (2024). Electronic Theses and Dissertations. 2810.
https://egrove.olemiss.edu/etd/2810