Date of Award
1-1-2024
Document Type
Dissertation
Degree Name
Ed.D. in Education
First Advisor
George McClellan
Second Advisor
Phillis George
Third Advisor
Macey Edmondson
Relational Format
dissertation/thesis
Abstract
The University of Mississippi has a history and continued stigma of not being a welcoming place for people of color. While the university has made strides to distance itself from its past, negative stereotypes and perceptions still exist among some students and parents. These stereotypes and perceptions can make recruiting students more difficult. This study explores the perceptions of first-year students who identify as Black, Indigenous, and People of Color (BIPOC) about the impact of institutional recruitment practices on their decision to enroll in the University of Mississippi’s Integrated Marketing Communications (IMC) program. This study will help provide perspectives from BIPOC students by allowing them to share their perceptions of recruitment practices and what, if any, of those practices influenced their decisions to enroll in IMC. I hope this study will inform the marketing and recruitment committee about recruitment strategies and how students are experiencing their efforts.
This Dissertation in Practice (DiP) will provide the plan and results, allowing the school to examine the future of the major and recruitment tactics to enroll a more diverse first-year class of students.
Recommended Citation
Simmons, Jennifer A., "Perceptions of First-Year Bipoc Students about the Impact of Institutional Recruitment Practices on Their Decision to Enroll in the University of Mississippi’s Integrated Marketing Communications" (2024). Electronic Theses and Dissertations. 2875.
https://egrove.olemiss.edu/etd/2875