Electronic Theses and Dissertations

Date of Award

5-1-2010

Document Type

Thesis

Degree Name

M.A. in Sociology

Department

Sociology and Anthropology

First Advisor

Gary Long

Second Advisor

Jeff Jackson

Third Advisor

John Sonnett

Relational Format

Dissertation/Thesis

Abstract

In this thesis, I have undertaken a sociology of knowledge study pertaining to the corporate construction of psychiatric knowledge in relation to biomedicalization. I have conceptually connected the “crisis of representation” in psychiatry with the larger alteration of knowledge within postmodernity. I have defined postmodernity as itself a more general “crisis of representation.” Both of these representational crises are viewed as emerging from the transformation of political economic realities in the course of the twentieth-century. A discussion is undertaken to explicate the nature of this transformation and its relation to previous analogous transformations. I have undertaken a content analysis study of pharmaceutical advertisements for psychopharmacological drugs in medical journal advertisements between 1955 and 1970. Through this empirical study, I have demonstrated that instances of biomedicalization can be observed in pharmaceutical advertisements during this time period.

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