Product-specific and disease-specific direct-to-consumer drug advertising (DTCA) : an investigation of post-exposure information search behavior

Author

• Clive Mario Mendonca, University of Mississippi

Date of Award

1-1-2010

Document Type

Thesis

Relational Format

Dissertation/Thesis

Comments

MW Temp

Recommended Citation

Mendonca, Clive Mario, "Product-specific and disease-specific direct-to-consumer drug advertising (DTCA) : an investigation of post-exposure information search behavior" (2010). Electronic Theses and Dissertations. 5269.
https://egrove.olemiss.edu/etd/5269

Accessibility Status

Searchable text