Content analysis of appeals used in advertising in the American Journal of Hospital Pharmacy in 1960, 1970, 1980, and 1990

Author

• Tina Marie Penick, University of Mississippi

Date of Award

1-1-1992

Document Type

Thesis

Degree Name

M.S.--Pharmacy Administration

Relational Format

Dissertation/Thesis

Comments

MW Temp

Recommended Citation

Penick, Tina Marie, "Content analysis of appeals used in advertising in the American Journal of Hospital Pharmacy in 1960, 1970, 1980, and 1990" (1992). Electronic Theses and Dissertations. 6073.
https://egrove.olemiss.edu/etd/6073

Accessibility Status

Searchable text