Examining the influence of perceived risk, perceived variability, and confidence on consumers' intentions to seek OTC medication advice from health professionals

Author

• Gayatri Gopal, University of Mississippi

Date of Award

1-1-2007

Document Type

Thesis

Relational Format

Dissertation/Thesis

Comments

MW Temp

Recommended Citation

Gopal, Gayatri, "Examining the influence of perceived risk, perceived variability, and confidence on consumers' intentions to seek OTC medication advice from health professionals" (2007). Electronic Theses and Dissertations. 6597.
https://egrove.olemiss.edu/etd/6597

Accessibility Status

Searchable text